Senior UX & Product Designer · AI Enthusiast · SaaS, B2B2C

Design that turns complexity into clarity

Design that turns complexity into clarity

Former teacher. Current designer. I understand how people learn, not just how they click.

Former teacher. Current designer. I understand how people learn, not just how they click.

  • Content writing

  • Product design

  • UI/UX design

  • Multi-user flows

  • Content writing

  • Product design

  • UI/UX design

  • Multi-user flows

  • Dashboards

  • Web interfaces

  • Mobile apps

  • WCAG accessibility

  • Adaptive Systems

  • Dashboards

  • Web interfaces

  • Mobile apps

  • WCAG accessibility

  • Adaptive Systems

Bridging product, engineering, and research

Bridging product, engineering, and research

Projects

Cover

Maintaining Literacy in a Digital World

IMPACT

100% task success across moderated UXR

43% increase in student engagement

100% WCAG AA compliant

Cover

Maintaining Literacy in a Digital World

IMPACT

100% task success across moderated UXR

43% increase in student engagement

100% WCAG AA compliant

Cover

Maintaining Literacy in a Digital World

IMPACT

100% task success across moderated UXR

43% increase in student engagement

100% WCAG AA compliant

Cover

Motivating Students for Independent Learning

IMPACT

Motivation architecture built on research

20+ Moderated UXR sessions conducted

Gamified experience with complex motion and scaffolding

Cover

Motivating Students for Independent Learning

IMPACT

Motivation architecture built on research

20+ Moderated UXR sessions conducted

Gamified experience with complex motion and scaffolding

Cover

Motivating Students for Independent Learning

IMPACT

Motivation architecture built on research

20+ Moderated UXR sessions conducted

Gamified experience with complex motion and scaffolding

Cover

Giving Teachers a Window Into Every Page of Learning

IMPACT

100% accessible drill-down data visualization tool

0 → 1 in a month, from discovery to dev handoff

Integrated previews of student work: audio and open text response

Cover

Giving Teachers a Window Into Every Page of Learning

IMPACT

100% accessible drill-down data visualization tool

0 → 1 in a month, from discovery to dev handoff

Integrated previews of student work: audio and open text response

Cover

Giving Teachers a Window Into Every Page of Learning

IMPACT

100% accessible drill-down data visualization tool

0 → 1 in a month, from discovery to dev handoff

Integrated previews of student work: audio and open text response

About

Hi, I am Anna Murphy

A former teacher turned UX designer with 10+ years designing for real humans. Specialization in EdTech, adaptive learning, and AI-powered experiences for platforms serving millions of users.

A former teacher turned UX designer with 10+ years designing for real humans. Specialization in EdTech, adaptive learning, and AI-powered experiences for platforms serving millions of users.

5 Years in UX Design

5 Years in Education

5 Years in UX Design

5 Years in Education

Millions

of users served

Millions

of users served

Testimonials

Words from people I've worked with.

Words from people I've worked with.

" You are always curious and considerate about the users and always open and engaging with all working partners (engineers, TPMs, product people, designers, a11y people, etc etc) You do the work of 2 people for 2 teams. I don’t know how you did it, but I am very glad that I got to work with you on them! I’m sure the millions of students and teachers using New Lit in the years to come will appreciate your work like we do as well."

Zoe

Lead Engineer at McGraw Hill

"This just in... vendor [expense] at $2 per passage upload for a total of $1,546.00. It's peanuts! Because you made it so easy. This saves me loads of cash for other vendor work I need. Thanks!"

Marybeth Burris

Director of Instructional Design at McGraw Hill

"This just in... vendor [expense] at $2 per passage upload for a total of $1,546.00. It's peanuts! Because you made it so easy. This saves me loads of cash for other vendor work I need. Thanks!"

Marybeth Burris

Director of Instructional Design at McGraw Hill

"Anna has a high-level of empathy that comes through in everything she does, whether it's asking authors about their processes, seeking feasibility feedback from engineers, or desinging delightful user experiences that make for seamless handoff to developers. And she does it all while wokring across multiple teams."

Eden Ames

UX Manager at McGraw Hill

"Anna has a high-level of empathy that comes through in everything she does, whether it's asking authors about their processes, seeking feasibility feedback from engineers, or desinging delightful user experiences that make for seamless handoff to developers. And she does it all while wokring across multiple teams."

Eden Ames

UX Manager at McGraw Hill

"Anna crushed the UXR of the long passage activity, student experience from discovery to design, to conducting interviews and synthesizing findings with clarity. "

Rudy Sharar

Technical Product Manager at McGraw Hill

"Anna crushed the UXR of the long passage activity, student experience from discovery to design, to conducting interviews and synthesizing findings with clarity. "

Rudy Sharar

Technical Product Manager at McGraw Hill

"You were so patient and persistent when we were working through the Teacher Report Improvements on WA while also planning all the BBA version of the reports while being new to Ceres. The results were spot on and appreciated. You also help be get over a block in my head around new widget design including instructions for a11y implementation on new BBA widgets."

Sandy Tanguay

Product Manager at McGraw Hill

"You were so patient and persistent when we were working through the Teacher Report Improvements on WA while also planning all the BBA version of the reports while being new to Ceres. The results were spot on and appreciated. You also help be get over a block in my head around new widget design including instructions for a11y implementation on new BBA widgets."

Sandy Tanguay

Product Manager at McGraw Hill

"I will always value the mentorship you’ve given me during this early stage of my career. Your creativity, talent, and passion for what you do is inspiring!"

Karlina Maya

UX Intern at McGraw Hill

"I will always value the mentorship you’ve given me during this early stage of my career. Your creativity, talent, and passion for what you do is inspiring!"

Karlina Maya

UX Intern at McGraw Hill